Pricing Your MSP Services for Profit: Packages, Margins, and the Numbers That Matter
A practical guide to building MSP service packages that sell and scale
Sarah O'Brien
Sarah O'Brien, MSP Vendors
No credit card required
What you'll learn
Practical insights you can apply in your MSP the same week.
How to structure tiered MSP service packages (Essentials / Standard / Premium) that convert
The gross margin benchmarks healthy MSPs hit — and how to close the gap if you're not there
Common pricing mistakes that leave money on the table, with real before/after examples
About the presenter
Sarah O'Brien
Sarah is a former MSP owner turned business consultant who has helped over 80 MSPs across North America and Europe restructure their pricing and grow EBITDA margins by 10–25%.
What attendees say
Exactly what our team needed
Apr 2025The presenter really understood the MSP world. Every example was relevant and the Q&A at the end gave us actionable takeaways we implemented within a week.
Practical and no fluff
Mar 2025Unlike most vendor webinars this wasn't a 45-minute sales pitch. Real data, real MSP scenarios, and a speaker who answered the hard questions directly.
Related resources
More research and guides from the MSP Vendors team.